I would describe myself as someone who excels at collaborating with others and being able to bring out people's strengths. I am someone who passionately enjoys being outdoors and out on any body of water. There is no where I would rather be than on a boat in the ocean surrounded by people you care about. There are endless possibilities of what can be done when out in the ocean. Throughout my whole life I have been involved in sports since kindergarten so I believe that this is one of the reasons why I am able to lead a group a people to a common goal. In any business, that skill is crucial. For this business concept, I have extremely high aspirations simply because of its innovation and convience factors. Considering my product is designed for marine use, I expect to be on the water involved with the development as we test it throughout different environments. I hope to also be involved in the yacht brokerage business to aid me into gaining traction in different commercial channels.
The product has yet to be named but we are currently testing the market with possible names. The product I am developing is self deploying and self retrieving rope device designed for all types of marine use. The product replaces the need for a traditional " water ski rope" or "bow/ stern rope". The product removes all the hassle involved dealing with ropes, knots, and anchoring when you are actually out on the water. One of my favorite and hopefully the most popular feature is that it will protect your engine propeller from a rope getting caught and causing thousands of dollars worth of damage. There will be three buttons on the top for deploy, retrieve, and lock. In order to ensure your time on the water is as enjoyable as possible, you don't want to be dealing with annoying knots, tangles, and literally retying everything just for one person to switch turns. With my product, all the stress is relieved. Simply bush a button to deploy the line, to bring in the line, and adjust the length to the skiers preference. I also see this technology expanding to commercial outlets but for now I will just focus on the water sports aspect of the product.
The typical customers I will be targeting are boat owners and water sport enthusiasts. This product has a wide reach so it can be offered at wide range of stores like West Marine, Bass Pro Shops, Sports Authority, Dicks Sporting Goods and potentially Walmart. The typical customer of mine has grown up around a boat and understands the the true value of this product, which is it saves your time, stress and money.
There are a few ways that customers will notice my product's value. The first way is innovation. This product is the first if its kind and has the possibility to start a product category of its own. It was on a matter of tim until someone thought of this product and realized its capabilities. The next way is connivence and efficiency. This product simply saves you time and stress, which are characteristics of any successful product. One of the last ways that consumers will my products value is it increases safety and prevents accidents from happening.
As far as my research extends, I have yet to find a company like us. Simply what sets us apart is our innovation. We are one of the first to see this opportunity in the marketplace which can either be a blessing or damaging to a company.
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