The segment I would pick is the water sports segment and not choose the more marine/ industrial route with this product. I believe that focusing on one segment will allow you to increase your chances of success in these very volatile markets.
Thankfully, my family is coming up for the LSU game so I will be able to interview my father, my uncle and my little brother who are boat owners and very experienced on boats.
The need awareness for this product was not prevalent at the beginning of the interview but towards the end it became clear to my family this product was revolutionary. They realized the importance of this product when they heard about how it can prevent so many accidents from happening.
They usually go online shopping for water sport ropes or online forums. There are often reviews on websites where people can post about their experiences with similar products. Surprisingly enough, people would rather ask someone close to them or someone they trust for this kind of information.
During the interviews I leaned a few knowledgeable things. The first thing is that people are unaware of these possibilities with technology in the industry. The next insight I gained was that people would use this device simply to protect their boat's engine propeller. One of the last great things that I learned was the things that boat owners look for a in a product is that it is trusted and works. Thats one the challenges we face as a company, to ensure this product works effectively all the time.
Luke, also being heavily involved with boating sports I believe this rope would be fairly compatible with the lifestyles of so many different people. The only downfall I see is having such a big piece of machinery, seeing that it would have to be fairly large to be able to preform the functions, just being more of an obstacle to get around in your boat, and weigh the boat down even more. Boats really rely on weight and each pound can make a difference. More times than not ski boats are equipped with props far enough under the boat that this device wouldn't be needed but on some ski boats that have outboard it would be awesome.
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