Create a Customer Avatar

Some characteristics and descriptions I would use to begin describing the customer avatar for my product would be a person who's grown up or lived near or around a body of water. More specifically, my customer will most likely be a boat owner. Since I would consider my product more of a specialty item, I believe people who own or are knowledgeable about boats will understand and appreciate the applications my product offers. My customer 's hobbies are being outdoors, fishing, waterspouts, or just family activities. This customer could be like my father and only really go on the boat if its with my brothers or I. Mainly just to spend time with rather than an actual passion for being out the there. Then you have the customer avatar that is a hardcore fisherman or outdoorsman. These customers are the ones who want nothing more than to be out on the water whenever they can. Their hobbies may include fishing, hunting, water skiing, wake boarding, jet skiing, sports, sporting events, concerts and many more. The car may vary on the customer but if you were to need to trailer a boat from your home or elsewhere, you would need a truck or larger SUV depending on the size of the boat. Some of the TV shows they might watch are ESPN, CNN, Fox, Outdoor Channel, MSNBC and a few others. For the most part, I would say that majority of my potential customers will have children. I would describe that they are at a later and more mature stage in their lives. They are more concerned with their children's future or they could be in the early stages of parenthood. These customers are buying my product for the convenience factor that allows them to stress less and spend more genuine time with their family.
I feel I actually have a lot in common with the customer avatar I have created. In a way, the customer avatar seems to concerned with similar things my father is. He's concerned for the well being of his family over anything else then the priorities fall into place. The customer avatar is someone who understands the quality and integrity of the product and hopefully will see the true value. At the end of he day, you must provide or offer some kind of value to customers. This product does that. I do not think it is a coincidence that the customer avatar could be relatable to my father because he would fall within the target market and would definitely purchase the product.