Testing the Hypothesis Part 1

1.  The opportunity that I see is located in the outdoor activities/ water sports section of the market. The opportunity I see optimizes your time on the water, removes hassle and frustration, prevents damage to your engine propeller, and protects those engaged in the water sport.

2. Water sport enthusiasts around the world are unable to efficiently set up, adjust, and retrieve the ropes used to tow water-skiers, wake-boarders, and wake- surfers because the ropes are easily susceptible to tangling, sinking, and possibly damaging your engine propeller.

• The who: boat owners and water sport enthusiasts 
• The what: unable to easily set up, adjust, and retrieve the towing rope 
• The why: to prevent hassle and frustration, eases responsibility of vessel's operator, and protects the vessel's engine and propeller.

3.  Hypothesis 

• Testing the who: I believe the opportunity could expand to have commercial application if proven to work effectively. 
• Testing the what: 

• Testing the why

4.  Interviews - To gain insight on this product from a few different perspectives, I interviewed my roommates that are familiar with boating activities and I interviewed some of my roommates that are not experienced on the water at all. I figured this strategy would help me get some drastically opposite answers that I had not thought of yet. 

5. Given your interviews, what do you know about the opportunity that you didn't know before?

After conducting the interviews, I predicted almost correctly which certain roommates were going to say. Anderson and Chris, who have grown up on the water understood the purpose and opportunity almost immediately but Avery and Grant understood the technology and product. Avery and Grant were unable to grasp the possible commercial application this product could have. Although being around hectic docks from restaurants and marinas, Anderson and Chris were able to see where this device could make arriving and departing from docks very easy.