Your Exit Strategy

I think the best decision to make would be to sell the business in the next five years. Like in any other industry, competition always begins eventually and people create similar products for cheaper. My choice would be to sell for a large sum and then use that cash to fund several other ventures like real estate investments. Real estate investment is truly what I aspire to do eventually, you just need cash to begin. I have selected this strategy because there is a cap on the amount of people that will purchase this product and it is only a matter of time before another company surpasses our advancements and innovation. That is primary reason I have chosen this particular exit strategy. I believe the exit strategy has a drastic effect on the overall intentions of the company and its goals. Since our plan is to sell the company and liquidate our assets, we want to make sales increase in whiter way possible. If that means to lower prices on products or relocate manufacturing to be able to maintain the product for a cheaper amount, thats what we will do. Simply put, the goal is to make as much money as possible before selling out. The expansion into the commercial market is unlikely now that since that venture will probably take more than five years to accomplish. That is what I am most upset about as the CEO, is because we are not able to see how this product will perform in commercial markets. We will be paying close attention to the prices of industrial properties as we are looking to sell our property. We will try and optimize our profit by selling at a positive time during the market. This product will do well enough in the retail market to provide plenty of capital to venture into other opportunities.