What's Next?

Existing Market 

The first thing that is to be done is to capture the initial target market which is basically boat owners and those who engage in water sport activities. After a successful execution in that market, it will be easier to evolve into possibly a commercial technology or patent. Our patent will be on the technology that secures, holds, deploys, and retrieves the rope. For the interviews I interviewed my friends fathers, Jim and Fernando, who are avid boaters that have owned boats for several years. I asked them both the simple question of what we should be doing that we aren't already doing? They both had similar responses surprisingly enough. They said that we should be focusing primarily on a specific sector of the target market which is the part that uses my product for water sport activities. Specifically for water skiing, wake boarding, and tubing. Mr. Milanes said that he thinks once I capture that specific market I can advance into other spaces. They both answered that they would like the rope to come attached with the device rather than having to provide their own. The last interview I had was one of my roommates, Anderson that has been boating and fishing all of his life. He first of all over my idea and believes that is has several applications. He thinks that I should go after the commercial market and try and tap into the real estate market on the water.
As a company we believe moving forward we should target a smaller range of the market based on the feedback we received from the interviews. For the future of my product, we want to start mainly with online sales through popular water sports outlet websites for the beginning phase of the products life. Once we capture that specific market, we will have the experience and expertise launch into other markets.

New Market

I could possibly target an affluent market and target just yacht owners to use for docking purposes. Since docking yachts require several ropes on each side to make sure the heavy yacht stays in place. Considering the size of the vessels, several lines and points of security are required in order to keep the wind gusts from causing potential damage. One of the features we may have to revamp would be the lock power and strength of the button. Possibly we will design a model that is designed to hold way heavier items. One person I spoke to on the phone was a yacht broker that worked where I interned this past summer named Barry. We have continued to keep in touch after I stopped working there. He owns a yacht and would consider him to be successful in the industry. I asked him what he thought about my idea and he was a bit confused at first. He eventually got to understand the concept is the device that operates the rope, not the rope itself. He was bit concerned about the strength of the lock setting and was worried that if they did not hold up a lot of damage would be caused. The next person I interviewed was my fathers good friend, Dr. Issa. He owns a 37 foot Boston Whaler. He believed that there would be too much liability involved if you were to rely on that technology to hold multi million dollar vessels. He was very intrigued for the idea for for tubing and water skiing because he said that my product would save him a lot of time and hassle while leaving the dock . One of the things that surprised me about the new market was that they didn't see the commercial possibilities immediately. I thought having a mature perspective examine my product they would see that possibility. I believe that this new market does indeed look attractive to us as a company because the more ropes a vessel needs the more EZ Tow's are needed.